It’s a tough question to answer.

But let’s try to answer it anyway–”visually! Check out Dubberly Design Office’s new concept map, A Model of the Creative Process:

Here’s DDO’s brief description of the concept map and poster:

The creative process is not just iterative; it–™s also recursive. It plays out –œin the large– and –œin the small––”in defining the broadest goals and concepts and refining the smallest details. It branches like a tree, and each choice has ramifications, which may not be known in advance. Recursion also suggests a procedure that –œcalls– or includes itself. Many engineers define the design process as a recursive function: discover > define > design > develop > deploy

For a closer look, head on over to the site and download the PDF.

Designers and collaborators on the project include:

• Hugh Dubberly
• Jack Chung
• Shelley Evenson
• Paul Pangaro

Note: I also work at DDO!

Posted in: creativity, Design