Entries about logos

May 22, 2007

Paul Rand: Thoughts and despair on logo design

Steve Jobs once called Paul Rand, “the greatest living graphic designer.” Though no longer alive, Rand’s legend still thrives in his work and in his writings. With a body of work that includes logos for IBM, Westinghouse, ABC, UPS, and NeXT, he’s still someone you should listen to.

In Design, Form, and Chaos, Rand shares […]

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