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Dress like a Mac

I love Apple’s latest television ads in which Justin Long is the cool and casual personification of the Mac. His look can easily be summarized as:

  • Smart, but approachable
  • Informal and casual but not slovenly
  • A simple color palette of cool blues and greys
  • Minimal, with no visible logos or slogans

If you want to truly show your devotion (obsession) to your beloved Macintosh, here’s how and where to get the look:

The basic outfit

Justin most often wears an unassuming outfit that consists of a solid colored hoodie, plain t-shirt, slightly-distressed jeans, and simple slip-on shoes:

  1. Zip Front Navy Hoodie
    BDG at Urban Outfitters

  2. Jersey Slate T-Shirt
    American Apparel

  3. Distressed Blue Jeans
    Levi’s at Urban Outfitters

  4. Classic Blue Slip-on Shoes
    Vans at Hot Topic


T-Shirt Colors

T-Shirt variations

Shirts & Sweaters

Shirt variations


Shoe variations

Tips to complete the look

To finish your Mac makeover, there’s a few more things to do:

  • Stand with your hands in your pockets a lot, but keep the thumbs out

  • Avoid jewelry and extra decoration. Minimal and simple is the Apple way

  • If you’re a guy, facial hair is okay, but keep it trimmed and neat

  • Paint your walls white

  • Smirk


I apologize, I don’t know a whole lot about women’s clothing, and it seems like Apple doesn’t either. Any suggestions?

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  • jion ben

    gravatarOct 8, 2009
    7:49 pm

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  • Anonymous

    gravatarOct 22, 2009
    9:11 am

    If i wanted to dress like a douchbag i would wear one.

  • Bar Bar Bar!

    gravatarNov 4, 2009
    11:12 pm

    gimme a damn break – HELLO STEREOTYPES and ROBOTIC WORLD! Please do not think this is a great post, this is just another thing taking away from your personal freedom and power, taking away your own personal expression and perception of the world around you.

    Get a damn life and stop looking for yourself on the internet and become whatever you feel inside.

  • Sheri

    gravatarFeb 7, 2010
    9:31 am

    But where can we get the clothes they wear in the time traveler version? PC has the brown suit-in-one and Mac has the blue & silver…my son really wants them!

  • massage baby

    gravatarMar 22, 2010
    7:50 pm

    It depends of the color of the skin of an individual what color to wear. However blue,black and white are almost always good.

    Sunny face + black hair gives the greatest number of color combination posible

  • Bags Girl

    gravatarMay 20, 2010
    2:50 pm

    @noah – You have said – $90 for a pair of Levis?!

    I agree with that. Sneakers aren’t the best option in this case and i think that black leather shoes would be much better than these blue ones.

  • TVProducer

    gravatarJul 23, 2010
    11:56 pm

    Fools! The wardrobe is chosen, with great emphasis, placed on what is TELEGENIC. Solids, dark colors, neutrals and simple styles are safe. Other considerations are things like the set/background (i.e. the subject may want to “pop” off the screen so they use colors that contrast with the surroundings — negative space), the target audience (i.e. don’t have Glen Beck in a suit trying to appeal to green hippies wearing hemp), etc.

  • Tish Strohbehn

    gravatarJul 27, 2010
    8:22 pm

    Stumbled on this great article while surfing the internet and by no means found any intriguing write-up like yours. Truly loved the way you wrote this and I just love the dress.