How to write a positioning statement

I don’t have a prank or joke for you today. But, I do have a new post on the SMB Marketing Guide blog. It’s a short, but practical, guide on how to write a positioning statement. I even wrote like a poem.

Here’s a little teaser for you:

Your product is one among millions.
With so many products, why should a customer choose yours?
Positioning answers this question.

A product’s “position” is the place it occupies
in the customer’s mind.
All products have a position—
even if it’s the position of “unfamiliar” or “irrelevant to me”
or “not very good”.

Successful products are both relevant and highly ranked.
They stand out. They have a unique position.
The purpose of “positioning” is to create and articulate
what makes your product unique.

Check out the full post: How to Write a Positioning Statement.

Note: Some of the lines wraps are looking a little funky in the post. I’m working with the editors to fix it.