Portfolio 101: Just Use Your Own Name, Dammit

I’m seeing a lot of design portfolios with titles like “Beyond Imagination” or “Passions” or “Reflections” or “Curiosity.” With all these vaguely conceptual names, it’s like taking a nauseating stroll through the Macy’s perfume department.

Instead of titling your portfolio like the latest celebrity scent, why not just use your own name? Here’s my rationale:

When applying for a job, you want your potential boss to remember one thing—your name. They are hiring you, not “Beyond Imagination” or “Passions” or “Reflections” or “Curiosity.” In short, your name is your brand. Presenting any brand other than your own creates confusion and dilutes your name.

So don’t be tempted to overbrand everything. Keep your portfolio simple, and don’t bury your own beautiful name. Love it. Own it. Flaunt it.