iPhone: A sweet and simple setup

The iPhone debuts to crowds of feverish fans this Friday. I’m definitely waiting in line, though I probably won’t be camping out in a tent like I did at the Apple Store San Francisco grand opening.

Everyone and their momma is buzzing about the numerous iPhone features (and lack of). But the most revolutionary feature isn’t its slick design, iPod integration, or impressive touch-screen interface.

It’s the activation process.

No more filling out lengthy forms and contracts. No more dodging sales pitches for accessories you don’t need. Just buy the box, go home, and set it up via iTunes. Brilliant, sweet, and simple. Just how life should be.

Thank you, Apple.

Some initial reviews:

• David Pogue, New York Times: The iPhone Matches Most of Its Hype

• Walt Mossberg, Wall Street Journal: Testing Out the iPhone

• Edward Baig, USA Today: Apple’s iPhone isn’t perfect, but it’s worthy of the hype

• Steven Levy, MSNBC: At Last, the iPhone

Will you be camping out on opening day to get an iPhone? Or are you totally immune to the hype?