The audience for the heart attack map were people who’d had one cardiac event and were being encouraged to change their behaviors in order to decrease the risk of a second event. (So you’ll see a lot of emphasis on risk factors and how exactly they increase risk — why exactly does smoking increase your risk for example?)

Interestingly, physicians recommended against giving this to patients at all — they thought it was much too complex for them to understand. Patients, on the other hand, raved about it. They loved it.

It was also designed to go into a binder, so the size had an impact. As opposed to the Java map, designed to be hung on the wall, and for people who spend all day every day at work dealing with Java.

Thank you,

Robert McCulloch http://rpmsol.info/