Entries from April 2009

Apr 22, 2009

Say bye bye to Hallmark!

Can’t find greeting cards that live up to your design standards? Check out Paper Culture, a new greeting card company co-founded by my friend and former MetaDesign colleague, Hui-ling Chen. The cards are modern, cute, and delightful. Best part, you can even personalize them with your own photos or text. Right now, a majority of [...]

Apr 2, 2009

Why design is political

Here’s a little something I wrote ages ago which I should have shared with you. Never too late: Simple problems (problems which are already defined) are easy to solve, because defining a problem inherently defines a solution. The definition of a problem is subjective; it comes from a point of view. Thus, when defining problems, [...]

Apr 1, 2009

How to write a positioning statement

I don’t have a prank or joke for you today. But, I do have a new post on the SMB Marketing Guide blog. It’s a short, but practical, guide on how to write a positioning statement. I even wrote it like a poem. Here’s a little teaser for you: Your product is one among millions. [...]

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