I haven’t posted new articles in quite awhile, but I want to let you know I’m still alive. I don’t delve much into my personal life here on LifeClever, but here’s the short story:

My partner and I broke up.

After five years, it feels like getting a divorce. I’ve had a rough year. And the past few months have been especially emotional, intense, and extremely complicated.

Good news: I have a new place of my own and slowly getting settled in. I’m feeling happier. I’m moving forward. And I have Internet and TV again. Thank god for Mad Men and True Blood.

Expect more from me soon.

Thank you everyone for the great comments. I’ve selected a winner and it’s Jimmy Vu Nguyen. We’re looking forward to that mind map!

I’m running a little contest for my friends at Art House Films to promote their new documentary, Milton Glaser: To Inform & Delight.

Yes design nerds, that’s the Milton Glaser–”the designer who created the famous I ♥ NY logo.

The prize is Milton Glaser’s latest book, Drawing is Thinking.

The film will be playing on June 19th in San Francisco at the Roxie. Here’s the official synopsis:

For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and the enduring I ♥ NY campaign, the full breadth of Glaser–™s remarkable artistic output is revealed in this documentary portrait, Milton: To Inform and Delight. From newspapers and magazine designs, to interior spaces, logos, and brand identities, to his celebrated prints, drawings, posters and paintings, the documentary offers audiences a much richer appreciation for one of the great modern renaissance men.

Artfully directed by first time filmmaker Wendy Keys, the film glances into everyday moments of Glaser–™s personal life and captures his immense warmth and humanity, and the boundless depth of his intelligence and creativity.

How to enter

Simply, post a comment below about why you heart Milton Glaser.

Comments should be substantive. I’ve got a little clever robot who will kill anything shorter than 12 words.

Be sure to include your email address when filling out the comment form. I need this so I can let you know if you win. Don’t worry, the address will remain private.

On June 19th, I will pick a winner and contact the user via email about the prize.

I’ll be reviewing portfolios for the AIGA San Francisco chapter on Saturday, May 30, 2009.

It’s an all day event, and it’ll be my sixth year as a reviewer. I enjoy it every time, and I’ve yet to make someone cry. Am I too nice? Perhaps, this will be my lucky year. ;-)

It looks like reservations are still available. So sign up if you’re looking for a job in this terrible economy or if you simply want portfolio feedback from Bay Area design studios.

Space is limited, so register soon:

AIGA SF Portfolio Day Registration

Can’t find greeting cards that live up to your design standards?

Check out Paper Culture, a new greeting card company co-founded by my friend and former MetaDesign colleague, Hui-ling Chen. The cards are modern, cute, and delightful. Best part, you can even personalize them with your own photos or text.

Right now, a majority of the cards are baby-oriented. But I expect to see a larger variety of different event cards once the business gets going.

Here are some more sample images:

Don’t forget to check out my previous post on other cool greeting card companies:

Where to Find Greeting Cards that Don’t Suck

Here’s a little something I wrote ages ago
which I should have shared with you. Never too late:

Simple problems (problems which are already defined)
are easy to solve,
because defining a problem
inherently defines a solution.

The definition of a problem is subjective;
it comes from a point of view.
Thus, when defining problems,
all stake-holders, experts, and designers
are equally knowledgeable
(or unknowledgeable).

Some problems cannot be solved,
because stake-holders cannot agree on the definition.
These problems are called wicked,
but sometimes they can be tamed.

Click to continue

Posted in: Design, Politics

I don’t have a prank or joke for you today. But, I do have a new post on the SMB Marketing Guide blog. It’s a short, but practical, guide on how to write a positioning statement. I even wrote it like a poem.

Here’s a little teaser for you:

Your product is one among millions.
With so many products, why should a customer choose yours?
Positioning answers this question.

A product–™s –œposition– is the place it occupies
in the customer–™s mind.
All products have a position–”
even if it–™s the position of –œunfamiliar– or –œirrelevant to me–
or –œnot very good–.

Successful products are both relevant and highly ranked.
They stand out. They have a unique position.
The purpose of –œpositioning– is to create and articulate
what makes your product unique.

Check out the full post: How to Write a Positioning Statement.

Note: Some of the lines wraps are looking a little funky in the post. I’m working with the editors to fix it.